SimilarWeb, the digital traffic monitor, has ranked Guru’Guay the top website in Uruguay dedicated to travel, living and investing in March 2022.
The websites compared were:
- Guru’Guay, an independent locally-produced website
- Uruguay Natural run by the tourism ministry
- Discover Montevideo from the Montevideo tourism board
- Uruguay XXI by Uruguay’s investment and promotion agency
- WelcomeUruguay (creators unknown).
Guru’Guay took 40% of the total traffic—visitors—to all five sites listed above. Uruguay Natural received 35%, Uruguay XXI 15%, Discover Montevideo 7% and Welcome Uruguay 3% (see the graphic below). Guru’Guay was the most popular—receiving 59,000 visits in the month of March. Uruguay Natural received more unique visitors than Guru’Guay (38,000 and 34,000 respectively) but received less overall visits (51,000).
Guru’Guay is the only independent website of the top four. It is also the only site with original content in English—considered a ‘niche’ language by some Uruguay tourism experts. Pre-pandemic just one in 10 travellers to Uruguay was from Europe, the US, and other English-speaking countries. Automatic translations into Spanish, French and other languages are also available.
Switch from Googling travel, to Googling relocation and investments
Guru’Guay’s website visitor numbers began picking up considerably in October last year, a month before Uruguay finally opened its borders after 19 months. Since then we continue to receive visitors from all over the world—the lion’s share of site visitors from the US and Uruguay.
What are those visitors searching for? In the past, searches were highest in January—Uruguay’s high season. However throughout the pandemic we began to see a change, which has escalated. People landing on Guru’Guay were not just googling travel information. They were also searching on “moving to Uruguay” and “investing in Uruguay”. This explains high visitor numbers in January and February but March was knocked out of the park with the highest number of visitors in March ever.
In the top million websites in the world
SimilarWeb has been around for a decade mapping digital traffic on the internet and more than 100,000,000 websites.
In March, they ranked Guru’Guay in the top 1,000,000 websites in the world—#864,471.
We are very excited that a locally-produced independent website like ours has able to garner such visibility and business for Uruguay, the country that we love so much.
We thank all our readers and look forward to receiving many more throughout the year. Viva Uruguay.
* Numbers are rounded up.
Guru’Guay has been recommended in the New York Times, the BBC, The Guardian, National Geographic Traveler and other top media outlets. We treasure our mentions and collect them on the Guru’Guay in the Media page.